Frequently Asked Questions

Local SEO is the work that helps your business show up when people in your area search for what you offer. This includes appearing in Google's map pack, local search results, and Google Business Profile listings.

It's different from general SEO because it focuses specifically on geographic relevance and local signals like your Google Business Profile, citations, reviews, and proximity to the searcher.

The first three months are when most of the foundational work happens. By the end of that period, you should be seeing increased customer activity: more calls, more form submissions, more people mentioning they found you online.

Some improvements happen faster than others. Google Business Profile optimizations can show impact within weeks. Citation building and on-page work typically take longer to fully materialize.

If you're not seeing results by the end of three months, I keep working at no additional charge until you do.

No. Anyone who guarantees specific rankings either doesn't understand how search engines work or isn't being honest with you.

What I do guarantee is that if you're not seeing increased customer activity after three months, I continue working at no additional cost until you do. Rankings are just a metric. What matters is whether more customers are finding and contacting you.

Because not every business needs the same level of work. A specialty B&B with minimal competition needs less than a home services company competing with a dozen other businesses in the same area.

The pricing reflects the actual scope of work required: how competitive your market is, what condition your current SEO is in, and what specific services you need (like review generation or local link building).

We'll discuss the specific scope and monthly investment in our initial conversation, so you know exactly what you're paying for.

I keep working until you do see results. No additional charges.

The goal is increased customer activity: more phone calls, more contact form submissions, more people walking in your door. If that's not happening after three months of work, something needs to change, and I'll figure out what that is and make it happen.

You shouldn't have to pay for results you're not getting.

No. We work together because it's working, not because you're legally obligated.

If you want to stop at any point, you stop. No penalties, no cancellation fees, no hassle. The relationship continues because you're seeing value, not because you're locked into a contract.

Specialized technical SEO work that requires significant development time is typically a separate one-off project. This might include major site migrations, complex structured data implementation, or extensive technical fixes.

I also don't manage social media, run paid advertising campaigns, or write weekly blog posts. Those services are outside the scope of local SEO.

Everything else your business needs for local search visibility is included in the monthly service.

I work with local businesses that take pride in what they do. B&Bs, home service providers, small professional firms, specialty retailers—businesses built on reputation and craftsmanship.

I don't work with chains or corporate-owned branches. The focus is on independently owned local businesses that care about the work they do and the customers they serve.

Not very. I handle the technical work, the optimizations, the citation building, and the ongoing maintenance.

What I need from you: access to your Google Business Profile, your website (if changes are needed), and occasional input on business-specific questions. Maybe 30 minutes to an hour per month of your time.

You're running your business. I'm handling the SEO. That's the point.

Bigger agencies lock you into contracts, charge more, and assign your account to someone who's managing dozens of other clients. You're a number on a spreadsheet.

With ClayShore, you work directly with me. No account managers, no layers of communication, no wondering if anyone's actually paying attention to your business. I have skin in the game—if you don't see results after three months, I work for free until you do.

You also get honesty instead of sales pitches. I'll tell you what's realistic, what needs to be done, and what won't work. No jargon, no runaround, no monthly reports designed to look impressive while saying nothing.